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The new-look website, www.opm.gov.jm, which was designed by the Jamaica Information Service (JIS), is also maintained by the agency.

Making the announcement and introducing the various features of the website, at a Jamaica House media briefing at the Office of the Prime Minister (OPM), Information Minister, Senator the Hon. Sandrea Falconer, pointed out that the website is recognised as a key communication tool for the Government.

The main features of the website are: timely news releases emerging from the OPM; profiles of the Prime Minister and Cabinet Ministers; policies and programmes of the government, such as the economic reform programme, the growth agenda, the Jamaica Emergency Employment Programme (JEEP), and others.

The website also provides a history of Jamaica House, and a virtual tour.

“It’s a work in progress…We are going to do some more photo shoots, so that persons can see the inner workings and offices of Jamaica House,” Minister Falconer told journalists.

It also features links to social media, such as Facebook, and links to other government websites; live streaming of the weekly Jamaica House press briefing, and sittings of Parliament; and an improved and more easily navigated photo gallery. One interesting feature of the gallery is a ‘Photo of the Day’.

“In addition, we have multi-media presentations…in the past the OPM website did not have any kind of video. One feature that we are working on, which we hope will facilitate the media (is to) update the website in real time,” the Minister said.

She pointed out that in the near future, members of the press will be able to download videos and audio clips from the website, as this will enable easier access to material which they would otherwise have to source directly from the JIS.

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A Facebook spokesman said on Friday that the company had created the shortcut, called auto login, to let some users go directly to their pages by clicking on a Web link sent to their e-mail addresses. Once they clicked on the link, they could get into their accounts, rather than having to go to Facebook.com and log in.

Some of the links required users to type their passwords, while others did not, the company said.

On the Web site Hacker News, a technology discussion board, Matt Jones, an engineer at Facebook, said the company had offered the service for “ease of use” and never made the Web addresses “publicly available.”

But they did become publicly available, as the discussion on Hacker News revealed on Friday.

The Facebook spokesman, Frederic Wolens, said some users may have posted the links on the Web, allowing anyone to search for them. Those links could give a stranger access to the Facebook pages connected to them, as well as the e-mail addresses of those users. Mr. Wolens said he had no explanation why someone would post the links.

When Facebook found the problem, it discontinued the shortcut.

The Hacker News thread said over one million Facebook accounts had been affected. Facebook could not confirm that figure on Friday afternoon.

TrendMicro, a private security company that offers safety tools for Facebook users, said Web address shortcuts were inherently dangerous because they could ultimately end up on the Web.

“Many, many hackers are targeting these portals because of the ubiquitous trust and use of them,” said Tom Kellermann, vice president for cybersecurity at TrendMicro. He added, “You don’t take shortcuts through the woods in cyberspace.”

The news of the security hole comes a week after a Bulgarian blogger, Bogomil Shopov, said he had bought 1.1 million Facebook users’ names and e-mail addresses on the Web for $5. He found the information for sale on a marketplace site, gigbucks.com. The items are no longer available.

Mr. Wolens of Facebook said the data had been acquired and compiled by someone who took whatever information Facebook users made public on their pages — and from other publicly available data about those users.

Mr. Kellermann of TrendMicro said the problem with the shortcut could explain how the names and e-mail addresses that Mr. Shopov had found became public. Facebook said the security flaw and the user data for sale had nothing to do with each another.

“We have no reason whatsoever to believe that these two incidents are related,” Mr. Wolens said.

Website Information Adapted
http://www.nytimes.com/2012/11/03/technology/facebook-cancels-shortcut-over-concern-for-security.html

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Search engine optimization, an integral part of website – and beyond – is no exception. Often in ignorance, companies cause their own problems or allow issues to endure.

Here are 13 ways you can ruin SEO (but you can avoid these with a little bit of effort):

1. Bring in an SEO specialist after the fact.
It happens all of the time. Someone hears about SEO. And then he decides after a website development project that he could have used SEO all along. If a website takes shape without SEO, the road ahead will be that much tougher – lots of defects to correct (architectural flaws are just the start).

2. Not understanding the difference between keyword research and keyword selection.
I’ve found that too much attention is given to finding potential keywords – relevant phrases that might lead to conversions. Sure, you need to go through those exercises. But keyword selection must be rooted in sound reasoning based on factors like where the website ranks today, how the competition is doing, the website age, nature of inbound links, etc.

3. Picking the wrong domain name.
I shouldn’t be a secret that keywords in a domain help with rankings – a lot. But companies still invent business names – and domains names – with no sense of how that might play out in search engine rankings. Sure, you can get a new domain and go the 301 redirect route, but that’s such a hassle.

4. Having no sense of ranking analysis.
You can’t just do SEO and fail to look at rankings in view of website traffic and conversions. It takes a keen analytical eye to know how to respond to pages (like the home page) that support too many keywords. Keyword relocation can have adverse effects (the new target page may not necessarily perform well).

5. Failure to create compelling content.
Everyone knows that links influence rankings, but it’s tough to attract links if the site lacks content worthy of a link. Make tools that encourage visitor interaction. Write articles worth talking about.

6. Decorating the website with graphic headers.
I like calling them headlines (used to be a journalist). Can you imagine them being graphics? It happens all of the time. Search engines feast on text headers, not graphics.

7. Preoccupation with social media.
Social media should be a part of any online marketing strategy. If you spend too much time in social circles, you can fail to overcome technical and text content challenges.

8. Long-Short Page Syndrome.
Many websites suffer because they lack content or have too much text that lacks a strategic keyword focus. Typically, websites lack text. Or, if they have a page about a keyword phrase, the website may only devote one page to it. Rankings often depend on a series of pages, not three paragraphs (short-sighted).

9. Whacky page titles.
They should emphasize keywords, but often the powerful space is stuffed with long company names and navigational cues.

10. Inbound Link Void.
Link building must be an ongoing endeavor. SEO specialists can do their part, but business executives and marketers should be doing their part too. They should leverage their relationships to get new links from their contacts.

11. Misdiagnosing the competition.
Businesses get the wrong impression of where they stand when they only look at their known competition. Yes, they may have competitors. But it’s a wakeup call for some clients when I explain that their competition is any website that’s ranking above them for any keyword phrase.

12. Unwilling to spend money.
If you have a website with programming and design issues (from an SEO perspective), the fixes may cost some cash. If you update the navigation and dropdown menus to text, that’s bound to help. But companies will literally “save” less than $1,000 and miss out on new leads. It’s such a shame.

13. Terrible Calls to Action.
SEO is supposed to drive quality website traffic. But the effort will fail – or fall way short – if the website doesn’t have clear Calls To Action that draw people in. Burying a white paper deep inside a website just doesn’t make any sense. And then companies invite prospects with humungous forms that basically shout: “Visit another website. We only want to hear from a couple of people who want to fill everything out.”

Courtesy of 
www.webpronews.com

Article Link
http://www.webpronews.com/13-ways-to-sabotage-your-seo-opportunities-2010-09/comment-page-1#comment-270588

Author
Michael Murray
Michael Murray is the Web Strategy Thought Leader for World Synergy, a Cleveland, Ohio-based online marketing firm. He frequently writes about the industry and speaks at regional and national conferences.